Modern search engines rank websites by authority, relevance, quality rating and digital footprint. Overall Page Authority of a web page is the amount of its Page Authority and Domain Authority. Moz Authority Scores are currently determined from almost 150 billion web pages, 193 million domains and over a trillion links.
Keyword difficulty is an indicator of the difficulty of attaining top page placing on Google. Nobody outside Google understands the information of their ranking algorithm but it is evident that Total Page Authority is dominant: If the typical Total Page Authority of the webpages on the top results page of Google for a keyword is greater than 85, no SME website has a sensible opportunity of reaching that desired top page.
Overall Page Authority upgrades Moz Authority information into beneficial details helping you to select the keywords your website can realistically target. It acts as a screening test and offers a helpful scale of keyword problem indicating the relative link power needed to arrive page of Google.
When looking at a webpage with the Moz toolbar, Moz Page and Domain Authority scores can be found. It is an easy matter of reading these scores for the top 10 pages for a keyword under consideration then identifying the average Total Page Authority. For those who wish to evaluate more than a few keywords, Keyword SEO Pro automates the calculations for a list of keywords.
A Keyword Researcher team is offered for those who choose to leave these calculations to others. The team will also integrate Total Page Authority results with average search volume data from the Google Keyword Planner. This effective mix offers the details you have to discover the finest keywords for your site. This is essential for small business websites to thrive on the internet.
In this example of an analysis during keyword research for a job interview coach, ‘interview workshop’ and ‘good interview skills’ have typical Total Page Authorities higher than 85: They are out of reach for an SME website as indicated by their TPAs being red.. The keywords ‘job interview coach’ has a medium keyword difficulty of 71 but disappointingly for the website owner only 10 people search for this keyword each month. There are several better keywords to be considered including ‘interview skills training course and consultant interview courses that have higher search volumes and relatively low keyword difficulty.
Total Page Authority of a website is the amount of its Page Authority and Domain Authority. It is a simple matter of reading these scores for the leading 10 pages for a keyword under factor to consider and then determining the typical Total Page Authority. The team will likewise integrate Total Page Authority results with typical search volume information from the Google Keyword Planner.